Developing these program cards for EXCELLence Performance was an exercise in expanding upon their established brand identity. My focus was to create an overarching design for the programs while letting each card have its own identity, distinctive as the products offered itself. 

There was a particular focus on the specific brand attributes of "Professional, Experienced, and Authentic." In addition, the cards were designed with the EP's primary colors as the base for all the program's shared elements. The imagery on the front of each card was curated from selected stock photography by the client, and later crafted to fit this new format.

The containers in the upper right/left corners holding the "The Mark of Excellence" were designed in a way that allows the back and front of the cards to line up, creating a new shape that marries the programs together.

Finally, all shared attributes between the programs were developed in a way that was easily replicable for any future programs EP might wish to introduce. It was satisfying to develop these introductions that represented a family of fantastic products.